Why We Don’t Compete on Price — And What You Get Instead

The honest truth about why we're not the cheapest option—and why that’s a good thing.

Introduction: Price vs. Value

You’ve probably seen it before. A cheaper quote. A budget countertop. A deal that seems too good to pass up.

At Minimaal en Mooi Houtwerke, we won’t match that price.

Not because we can’t. But because we won’t compromise on the things that matter most:

• The durability of your countertop

• The beauty of real hardwood

• The transparency of your quote

• The trust in our process

• And the service you receive before, during, and after the sale

This blog isn’t about why we cost more—it’s about what you get in return.

1. We Use Real Wood. Not Wood-Like Products.

Cheap alternatives often use:

• Veneers

• Particleboard with a printed “grain” layer

• Thin laminates over MDF

We use:

• Solid hardwood

• Sustainably harvested timber

• Kiln-dried, furniture-grade stock selected for density and grain

• Edge grain, face grain, or end grain construction styles (based on your budget and usage)

Each board we use has history. Integrity. Beauty. And it’s built to last generations—not just a couple of years.

2. We Quote Honestly—Not to Win the Job

Many competitors quote low and then:

• Add costs later for finishing, sealing, cutouts, delivery

• Omit crucial information (like lead time or moisture protection)

• Skimp on quality without warning

We don’t.

Our quote includes:

• The actual volume of wood needed

• Construction style

• Finishing (matte, satin, gloss)

• Cutout pricing

• Packaging and transport

• Support documentation and installation tips

💡 You see exactly what you’re paying for—and why. No surprises. No games.

3. We Finish It Before It Leaves Our Workshop

Some suppliers deliver raw wood, leaving the client or installer to:

• Sand the surface

• Apply finish (sometimes incorrectly)

• Deal with blotching, bubbling, or sealing failures

We don’t do that.

Each top from Minimaal en Mooi is:

• Fully sanded and pre-sealed with Woodoc finishes or oils

• Buffed and quality-checked before packaging

• Designed to be ready to installCleaning And Maintenanc…

That saves you:

• Time

• Headaches

• The risk of getting it wrong

4. We Offer Full Support

A cheaper supplier often vanishes once the job is done.

We don’t.

Every quote and order includes:

• 📏 Measurement Guide

• 🔧 Installation Guide

• 🚛 Delivery & Storage Instructions

• 🧽 Cleaning & Maintenance Plan

We’re available by WhatsApp, email, or phone—even after your top is installed.

5. We Focus on Long-Term Value, Not Short-Term Discounts

Here’s the truth: You can always find a cheaper countertop. But:

• Will it last 15–25 years?

• Will it resist cupping, cracking, or warping?

• Will the supplier answer when something goes wrong?

• Will it feel as good under your fingers every day?

With Minimaal en Mooi, you're paying for craftsmanship, not corners cut.

Our clients consistently tell us that once they see the top in person, they understand.

6. Our Products Are Designed to Be Refinished—Not Replaced

Wood can be sanded, re-oiled, repaired.

Quartz? Laminate? Not so much.

That means our products grow with your home. You don’t throw them away. You revive them.

And that saves you more in the long run than any upfront discount ever could.

7. We Invest in Relationships, Not Just Orders

Your countertop isn't a transaction to us. It’s a reflection of your home. Your lifestyle. Your taste.

That’s why we:

• Offer reseller pricing and volume discounts for loyal clients

• Create custom solutions for awkward layouts and tight spaces

• Give clear lead times—even if they’re longer than competitors

We want to build a relationship, not just close a deal.

Honest Objection: “But I Can’t Afford More Right Now”

We understand.

If you’re in a rental property, a flip project, or just don’t have the budget right now—there’s no shame in going with a more affordable option. Truly.

But if you want something that will:

• Impress every guest

• Feel better with every touch

• And last as long as your kitchen itself…

… then this is a long-term investment worth making.

And we’ll help you get it right.

Final Thoughts: Why It’s Worth Paying More

When you buy from Minimaal en Mooi, you’re not just buying a slab of wood.

You’re getting:

• Thoughtfully selected materials

• Ready-to-install craftsmanship

• Transparent pricing

• After-sales support

• And peace of mind

We don’t aim to be the cheapest.We aim to be the most trusted.

And that’s something you can feel—every time your hand touches the surface.

Minimaal en Mooi Houtwerke

Wood. Worthy of Generations.